Neil Gaiman and the Disappearing Newbery Seal
An upcoming cover for The Graveyard Book (the edition aimed at the adult market), has no Newbery seal. Completely gone. Not even a mention. Publishers Weekly recently ran a interesting article about this decision.
Here are few random thoughts:
1. I’ve never considered the idea that the Newbery seal might deter adults from selecting a book to read, but I can see it. The award definitely marks a book as “for kids”.
2. While I’m slightly offended that a publisher would choose to remove all signs of an award that is near and dear to me, I have to smile thinking about Gaiman’s publisher in effect saying “Nah, we’re good” to this highly-coveted award.
The third and fourth thoughts are questions for you:
3. Do you think this is a good idea?
4. Could you imagine this sort of thing with any other Newbery-winning book/author?
Bonus fifth thought:
5. Are there any members of the Newbery committee who awarded The Graveyard Book out there? Is removing mention of the award a slight, or is all fair in book covery?
Filed under: Articles
About Travis Jonker
Travis Jonker is an elementary school librarian in Michigan. He writes reviews (and the occasional article or two) for School Library Journal and is a member of the 2014 Caldecott committee. You can email Travis at firstname.lastname@example.org, or follow him on Twitter: @100scopenotes.
SLJ Blog Network