Subscribe to SLJ
100 Scope Notes
Inside 100 Scope Notes

My Billboard

Occasionally when I’m feeling all lifehack-y¹ I’ll listen to the Tim Ferriss podcast. The host often asks guests what words they would put on a billboard if given the chance.

This is a fun question to consider. So I thought about it. Here’s what mine would be:


(I’m reaching new levels of preaching to the choir on this one, I know.)

But the more important question remains: what would your billboard say?

¹Look out when I’m feeling all lifehack-y.

About Travis Jonker

Travis Jonker is an elementary school librarian in Michigan. He writes reviews (and the occasional article or two) for School Library Journal and is a member of the 2014 Caldecott committee. You can email Travis at, or follow him on Twitter: @100scopenotes.


  1. Jerrold Connors says:

    Oakland had a number of “read to your kid” billboards that I admired. There was also this movement that had some empowering messages: http://www.7×

  2. I think I would have one for the summer that said something like: “Just let kids read what they want over the summer”.

  3. Niki Barnes says:

    My billboard would say- “Read for FUN every day!” ?

  4. ailikate says:

    I don’t know about my billboard…but I would wear yours on a tee shirt. I’d probably add something like, “And keep going even when you think they’ve outgrown it”. My 10 yo and I are still going strong and it just gets more interesting as she’s able to spot foreshadowing, character development, etc.